Noise

Description

Human judgments are eccentric. Many factors influence them and vary across individuals, times, situations. Some judgments are biased towards or against certain phenomena, showing predictable systematic deviation from desirable human behaviour, while some are unpredictable; they are noisy. In Noise, the authors highlight such crucial flaws of human judgment which they define as random/chaotic deviations from targeted behaviour that invite no causal explanation. Written by Daniel Kahneman (Nobel Memorial Prize in Economic Sciences, 2002, and writer of Thinking Fast & Slow), eminent legal scholar Cass R. Sunstein (writer of Nudge) and Olivier Sibony, Professor of Strategy & Business Policy at HEC Paris, the book elaborates on how to find and measure the occurrence of ‘noise’, while detailing how we can avoid such flaws at length.